The consistency of irrationality

Noorin Virani
3 min readDec 5, 2020

A shorter version of this post was published on noorinvirani.com

Following a coffee bean ‘Taste & Choose’ earlier this year, I thought we had found ‘our’ coffee. This was no easy ‘Taste & Choose’ given it was conducted during the first 2020 lockdown, and very much relied on what coffee beans could be delivered by post. The chosen coffee beans were an Italian dark roast, with a wonderful depth of flavour…

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Noorin Virani

A believer that data used well, will be a source of business growth and consumer delight.